“How can I protect my client’s data?” It’s a key question for businesses — one that’s developed increasingly difficult to answer.

Years ago, when business-critical data was only housed in data centers, setting a secure perimeter was slightly complex. Today, however, an SMB’s important data lives everywhere: on-premise servers and virtual machines (VMs), public cloud-hosted workloads, SaaS-based applications like Microsoft 365, laptops in the home and office, and more.

How Can I More Easily Secure Data?

This data buildout has produced new challenges for MSPs. You now discover that you’re working in a greatly expanded business continuity and disaster recovery (BCDR) landscape.

As a result, MSPs have been in search of a holistic approach to protecting these far-flung data stores. Can you confirm that critical data can be retrieved from a ransomware attack on an infected laptop or server? How do you take prolonged cloud outages? What do you do when required files are deleted, by calamity or viciously?

Until now, an MSP’s only answer was to piece together many separate BCDR solutions to deliver complete protection for their clients. While this course enlarges the scope of data backup, restoration, and protection abilities, it also comes with significant tradeoffs.

These tradeoffs need to access numerous administrative interfaces. In addition, as the number of solutions mushrooms, MSP margins take a hit. It’s because your techs have to be taught about various products. Meanwhile, there’s the sheer logistical complexity that comes with having multiple agents, from both an active and administrative perspective.

The more fragmented the BCDR security becomes, the harder and more expensive it gets for MSPs to deliver on a core goal: to offer seamless, secure protection for your client’s data.

Complete Data Protection, Simplified

With so many hazards risking data today, MSPs need every edge they can get to minimize downtime and get customers up and running. Ransomware in individuals remains on the rise, with 85% of MSPs reporting attacks against SMBs in the last two years.

When you partner with a seller offering a cohesive solution, there’s a clear path toward easy-to-use data security. It simplifies their performance and management can work with improved trust in their data protection workflows.

Datto offers this cohesive solution, helping MSPs to rescue data no matter where it lives.

With Datto Unified Continuity, MSPs can span the full breadth of places and devices where business-critical data must be rescued. A best-in-class product suite, Datto Unified Continuity is backed by the unchangeable Datto Cloud as offsite backup storage.

Datto Unified Continuity incorporates the following solutions:

SIRIS — This excellent hardware solution delivers outstanding local virtualization boot time and commission, resilient backups, and dedicated BCDR for businesses of any size. Meanwhile, SIRIS Virtual and SIRIS Imaged deliver the SIRIS platform’s full quality set for companies that choose to use their hardware.

ALTO — Datto’s small business hardware offering delivers enterprise-grade business continuity and data protection at a cost that’s reasonable for small companies, complete with hybrid virtualization from the Datto Cloud.

Datto Continuity for Microsoft Azure — A complete, secure, and dedicated business continuity solution that protects clients’ workloads in Azure from negative attacks, vendor outages, and single-cloud risk.

Datto SaaS Protection — Datto SaaS Protection is a cloud-to-cloud backup solution, offering comprehensive backup and recovery for critical cloud data that lives in Microsoft 365 and Google Workspace applications.

Cloud Continuity for PCs — A dedicated, easy-to-use backup and recovery solution for PCs. A huge amount of critical company data still lives locally on employee laptops. Datto allows businesses to stop endpoint loss and streamline data recovery, by watching client computers against ransomware, loss or theft, system loss, and random deletion.

One Solution for Business Continuity

From laptops to on-premises servers to public clouds and centric workloads, the range of places where SMB data resides has grown. You can keep ahead of your customers with Datto Unified Continuity, the total solution that gives MSPs:

• One vendor
• One support organization
• One cloud administration portal with single pane management
• The immutable Datto Cloud for offsite backup storage
• A predictable cost model
• Total data protection

The prospect of ransomware attacks, accidental deletion, and disasters makes data protection unpredictable. MSPs can restore order with the streamlined control of Datto Unified Continuity, knowing that their client’s critical business data is safe — no matter where it lives.